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Press Release 

I-Care Consulting, a provider of creative strategic marketing solutions For the healthcare sector, launches in Barcelona 

 

Barcelona, December, 2013 - I-Care Consulting, a consultancy specializing in influence communications and integrated strategic marketing for the healthcare sector, was launched earlier this year in Barcelona. I-Care Consulting provides companies with a unique vision of healthcare marketing based on detailed knowledge and experience of healthcare products - prescription and over-the-counter medicines, neutraceutical foods, cosmetics and biotechnology – combined with an in-depth understanding of the consumer. The startup has international scope and offers a range of specialist communications and strategic marketing solutions, including:  

 

  • Influence strategies founded on an evidence-based, scientific approach, endorsed by scientific organizations and tailored to each specific target market - from specialist to end-user.  

  • A range of solutions – e.g. science-based studies on issues such as compliance or quality of life - that help companies communicate from a perspective of innovation and paradigm change in meeting consumer demand.  

  • À la carte strategic advice, moving from initial vision to concrete action and applying key concepts of creative thinking, innovation and inspiration. 

  • Intelligent marketing: developing a novel strategy to bring about and anticipate change in the way products are marketed, through adopting a patient-/customer-centric approach.  

 

I-Care Consulting is different from other consultancies in that our leadership and global vision come from the interconnectivity of two distinct worlds: medicine and the consumer,” explained founder and managing director Carine Emsellem. “Our strategies are built on solid scientific foundations, which provide us with a capacity for analysis, thoroughness, and an efficient methodology both for exploiting the potential, and radically changing the objectives of a brand or business line.” Carine Emsellem has created and developed pioneering solutions in healthcare research based on observational studies, which have led to significant improvement in patient empowerment. One such example is RECIPE, the first international study of its kind conducted with a food product and used as a powerful awareness-raising tool by the European Atherosclerosis Society.  I-Care Consulting comprises an experienced team who are in constant contact with scientific organizations and international opinion leaders. “Our company DNA is characterized by an innovative, intuitive and intrepid spirit when it comes to promoting change. We believe in giving new shape to and setting new rules for the future of healthcare,” said Emsellem.  For Carine Emsellem, I-Care Consulting’s key added value for clients is in applying their know-how to transition from initial vision to action, from development of the strategic marketing plan to its implementation, from complexity to simplicity, and in providing essential follow-up action. “We firmly believe in innovation built on a scientific basis. There’s always a solution for developing and stimulating the growth of a brand or healthcare business line from within a new strategic framework.”  Carine Emsellem brings to the table more than 15 years experience in the sector, having worked for companies that include BMS, AstraZeneca, Sanofi-Aventis and Danone. She holds a postgraduate degree in chemistry from the University of Paris and an Advanced Master in intelligence marketing from HEC Business School in Paris. "

 

Founder &
General Director

 

"My knowledge and networks have been built on International Operational and Strategic Marketing assignments with worldwide groups including my experience from direct management of key blockbuster Launches or Re-Launches (Plavix, Lovenox, Exanta, Danacol, Actimel , Densia etc…) in different product categories and distribution channels

 

An effective know-how at developing profitability growth and fulfilling unmet needs, thanks to a deep understanding of consumers, a very solid methodology  that can strengthen and dramatically impact brand performance

 

I strongly believe in the strength of a collegial leadership, in thinking out of the box to provide cutting-edge solutions and cross-over partnerships.

 

My unusual background and deep experience from my work on top brand nutraceuticals, food and pharma products  has strongly prepared me to be a quick thinker who can easily define the strategic goals. I’m also a convinced “In touch leader”, thanks to deep, reliable, open, sustainable personal contacts with my teams and international networks.

 

I’m able to set up many different types of new outlooks for your brands. The more visionary and cutting-edge, the better for me."

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Tel:        + 34 93 634 26 97 / 
+34 649 309 689
Email:     contact@i-careconsulting.com
Address: Diagonal Poniente, 34

              08860 Castelldefels, Barcelona

              SPAIN

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